B2B Content Writer responsibilities are:

  • Create original, compelling content to improve engagement with prospects and customers, including blogs, web copy, case studies, product sheets, newsletters, emails, grants, speaking proposals and other materials.

  • Conceptualize, project-manage, and ensure on-time delivery of a wide range of digital and print artifacts.

  • Be a content marketing advisor for the Marketing team to pair marketing and messaging needs with appropriate tactics.

  • Serve as an editor and Paper.id style resource to other areas in Marketing and the organization.

  • Utilizing SEO best practices in your writing including the body, headings, titles, and meta descriptions

  • Help define and maintain OKRs to measure the effectiveness of content marketing efforts and conduct data analysis to improve future efforts.

  • Identify and track industry trends, influencers, and topics of interest as they relate to key corporate messages in order to develop related content strategies.

  • Work with key stakeholders and subject matter experts to gather information and turn it into compelling, digestible, and appropriate content.

  • Recognize features and benefits of the Paper.id product and effectively connect them to key messaging themes in brand-level marketing content.

B2B Content Writer requirements are:

  • 2+ years of relevant work experience as a writer, editor, or content creator

  • Extensive knowledge of the B2B technology industry

  • Experience writing for a B2B audience

  • Having worked with SaaS companies is a plus!

  • Experience conveying detailed, technical information in a clear, concise manner

  • Excellent writing and editing skills for a variety of audiences and situations.

  • Knowledgeable of current SEO best practices and content tracking and analytics

  • Comfortable working in a tech-enabled environment (Google Office Suite, etc.)

  • Excellent knowledge of higher education

  • Excellent organizational skills.

  • Ability to meet deadlines

  • Willing to work at Sunter Jakarta Utara