Manage and execute marketing campaigns
Create, manage, analyze, and improve all activity on CPC campaigns (CTR, Conversion Rate, CAC, Impressions)
Maintain and improve our blog to optimize organic traffic and conversion rate
Optimize content for the website and social networking channel such as Facebook, Instagram, Linkedin, etc.
Track the website traffic flow and provide internal reports regularly.
Maintain App Search Optimization on Play Store from app description, Screenshot, Logo, Adwords App Campaign, Pre-registration, On-boarding.
Research on competitors and their market poisitioning
Analyze data from variety of sources such as Google Analytics, Play Console, Search Console.
Survey the existing users to get the feedbacks and responses about the products.
Support other division from marketing viewpoint.
Attend networking events and meetups to increase the awareness of the brand.
Identify new digital marketing trends and ensure the strategy development fit inside the business scope.
Monitor and manage SEO of the website like keyword research, content development.
A/B testing the CTA's button and improve the acquisition.
Measuring and reporting the performance of all digital marketing activity.
Create, monitor and maintain newsletter and drip campaign to increase conversion along our acquisition and activation funnel.
Candidate must possess at least Bachelor's Degree in Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent.
At least 2-3 year(s) working experience in the related field is required
Experience working with social media tools, analytics and digital marketing tools
Solid understanding of SEO concepts preferred
Have a good writing and verbal communication skills, strong leadership skill and goal-oriented
Previous experience in similar digital marketing role
Strong understanding of digital and startup marketing concepts, strategy and best practice
Technically savvy with digital marketing tools
High curiousity and willingness to explore and experiment with new marketing channels and tools
Willing to work in Sunter, North Jakarta