Senior Digital Marketing responsibilities are:

  • Manage and execute marketing campaigns

  • Create, manage, analyze, and improve all activity on CPC campaigns (CTR, Conversion Rate, CAC, Impressions)

  • Maintain and improve our blog to optimize organic traffic and conversion rate

  • Optimize content for the website and social networking channel such as Facebook, Instagram, Linkedin, etc.

  • Track the website traffic flow and provide internal reports regularly.

  • Maintain App Search Optimization on Play Store from app description, Screenshot, Logo, Adwords App Campaign, Pre-registration, On-boarding.

  • Research on competitors and their market poisitioning

  • Analyze data from variety of sources such as Google Analytics, Play Console, Search Console.

  • Survey the existing users to get the feedbacks and responses about the products.

  • Support other division from marketing viewpoint.

  • Attend networking events and meetups to increase the awareness of the brand.

  • Identify new digital marketing trends and ensure the strategy development fit inside the business scope.

  • Monitor and manage SEO of the website like keyword research, content development.

  • A/B testing the CTA's button and improve the acquisition.

  • Measuring and reporting the performance of all digital marketing activity.

  • Create, monitor and maintain newsletter and drip campaign to increase conversion along our acquisition and activation funnel.


Senior Digital Marketing requirements are:

  • Candidate must possess at least Bachelor's Degree in Business Studies/Administration/Management, Marketing, Advertising/Media or equivalent.

  • At least 2-3 year(s) working experience in the related field is required

  • Experience working with social media tools, analytics and digital marketing tools

  • Solid understanding of SEO concepts preferred

  • Have a good writing and verbal communication skills, strong leadership skill and goal-oriented

  • Previous experience in similar digital marketing role

  • Strong understanding of digital and startup marketing concepts, strategy and best practice

  • Technically savvy with digital marketing tools

  • High curiousity and willingness to explore and experiment with new marketing channels and tools

  • Willing to work in Sunter, North Jakarta