SEO Specialist responsibilities are:

  • Develops optimization strategies that increase the company's search engine results rankings to drive results towards business objectives

  • Owns the execution of on-site and off-site SEO tactics with the goal of improving SEO performance against defined KPIs: search visibility, visits, leads, engagement metrics, and conversions

  • Performs keyword research to identify high-value search phrases to drive traffic that will convert into leads on web properties and be used within marketing materials

  • Optimizes on-page elements such as title tag, meta description, URL, headings, images, internal links and more

  • Researches and craft strategies to address SEO trends across channels (e.g. mobile, and voice recognition), and then be able to share research with other marketing team members

  • Develops and execute effective link-building strategies

  • Leads SEO training opportunities for other marketing team members and client/partner stakeholders

  • Coordinates with the Marketing Analytics team develop and maintain an SEO dashboard for analysis and reporting

  • Stays on the cutting edge of SEO best practices tools and techniques to develop new ideas forward for testing and beta initiatives

  • Forecasts trends and determines how they will enhance future traffic

  • Recommends changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

  • Perform audits regularly to identify issues and ensure sites are properly optimized

  • Other duties may be assigned

SEO Specialist requirements are:

  • 2+ years of relatable digital experience, preferred

  • Proven SEO experience and a track record of success growing organic search traffic and conversions

  • Solid understanding of performance marketing, conversion, and online customer acquisition

  • Up-to-date with the latest trends and best practices in SEO and inbound marketing

  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

  • Excellent interpersonal skills with ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and positive attitudes

  • Must be detail oriented with an exceptional understanding of quantitative analytics

  • Must possess excellent written and verbal communication skills

  • Must demonstrate proficiency and aptitude in website content creation as well as copywriting and editing

  • A positive attitude and the ability to thrive in a collaborative and fast-paced environment

  • Understanding of search engine algorithms and ranking methods

  • Advanced Excel skills.

  • Intermediate to advanced knowledge of HTML, JavaScript and CSS and how they impact search indexing

  • Knowledge and experience working within a CMS-driven website

  • Willing to work at Sunter Jakarta Utara