Create original, compelling content to improve engagement with prospects and customers, including blogs, web copy, case studies, product sheets, newsletters, emails, grants, speaking proposals and other materials.
Conceptualize, project-manage, and ensure on-time delivery of a wide range of digital and print artifacts.
Be a content marketing advisor for the Marketing team to pair marketing and messaging needs with appropriate tactics.
Serve as an editor and Paper.id style resource to other areas in Marketing and the organization.
Utilizing SEO best practices in your writing including the body, headings, titles, and meta descriptions
Help define and maintain OKRs to measure the effectiveness of content marketing efforts and conduct data analysis to improve future efforts.
Identify and track industry trends, influencers, and topics of interest as they relate to key corporate messages in order to develop related content strategies.
Work with key stakeholders and subject matter experts to gather information and turn it into compelling, digestible, and appropriate content.
Recognize features and benefits of the Paper.id product and effectively connect them to key messaging themes in brand-level marketing content.
2+ years of relevant work experience as a writer, editor, or content creator
Extensive knowledge of the B2B technology industry
Experience writing for a B2B audience
Having worked with SaaS companies is a plus!
Experience conveying detailed, technical information in a clear, concise manner
Excellent writing and editing skills for a variety of audiences and situations.
Knowledgeable of current SEO best practices and content tracking and analytics
Comfortable working in a tech-enabled environment (Google Office Suite, etc.)
Excellent knowledge of higher education
Excellent organizational skills.
Ability to meet deadlines
Willing to work at Sunter Jakarta Utara